Thursday, August 29, 2013

What to Expect When Selling Your House

If you have made the decision to sell your house, you probably know a little bit about what is going to happen next. One of the reasons why selling or buying a property is so frustrating is all the paperwork. You might find it useful get your paperwork done early on and not wait until the last minute, because you might encounter some problems - like missing documents, for example.
You will need to have your records of tax payments available in order to prove to the buyer that there aren't any late taxes at the time of the purchase. Your financial records will show any current debt on the property and will prove to the buyer that you have the right to sell the property. The legal property description will provide the buyer with information about certificates of titles, quick claim deeds and any warranties that may apply. A property listing is necessary to show the buyer exactly what he or she is getting - is it just the house, or is part of the furniture included in the price - everything needs to be described accordingly. It will help you out a lot if you have all the required documents sorted out because if for some reason you don't have them all (either you lost them or misplaced them) you will probably pay a lot of fees for getting new ones.
An easy way to sell your house is to get in contact with a real estate investor. These types of companies have the money to buy your house right away. You wouldn't have to wait for a buyer to get pre qualified, qualified, pre approved, and finally approved for a loan.
One of the good and credible real estate investors is the Real Solution Investors [http://www.rsibuyshomes.com/]. You can call them up to get more information.


Article Source: http://EzineArticles.com/1266241

Buying A Home? What To Expect

Buying a new home can be an intimidating journey. From figuring out how much you can afford to dealing with delays on closing day, it can be a test of character for a lot of people, especially if it's your first time around. You may feel that you have the personality type and knowledge to handle the home buying process yourself, because after all, who hasn't negotiated some kind of a deal in their lives? Whether it was trading that baseball rookie card for the whole team line up or swapping your old car in for a new one, you've no doubt been involved in some sort of transaction.
Needless to say, buying a house is one of the most significant decisions you will make in your life and there's a reason that trained professionals exist. Having the guidance and protection of a licensed Realtor working for you can mean the difference of smoothly settling into your family's new home without incident, or getting tangled up in expensive and unexpected repairs or legal costs.
If you're about to embark on this exciting part of your life, here are some things that you can expect to encounter along the way:
1. Getting Pre-Approved
How much house can you afford? There are very few people out there that can accurately answer this question themselves. Unless you've got an extra few hundred grand sitting your bank account, your top price when shopping for a house depends on how much the bank or lending institution is willing to finance for you. There are many factors that a lender will consider when calculating your top end. Monthly income, monthly debt, credit history, credit score and employment history are some of the main ones. You will need to speak with a mortgage specialist since he or she will be the one to calculate these factors with the proper ratios.
Bank or Mortgage Broker?
There are generally two options when deciding who to use. A bank will typically have a few different mortgage options of which they will help you to determine what works for you. Using a banks "in house" mortgage option may get you a better rate or terms that are only offered by going through the bank, however this is not always the case.
A Mortgage Broker outside of the bank will "shop around" for a suitable lender that fits your particular situation. This will typically give you more options and could increase your chances of obtaining the best rate or terms.
With competition being at a healthy pace, both of these options are worthwhile and at any given time one may get better results than the other. You would benefit from talking with both to see which happens to be best for you.
Pre-approval will also strengthen your offer when the time comes, especially if you're competing with other buyers. The seller doesn't have to wonder if you can come up with the money on closing day.
2. Viewing Houses
Bungalow? Condo? Townhouse? I sometimes hear home buyers say "I'll live anywhere" or "We want to see everything!" Try to narrow down what you want in a home. Do you want a small Condo downtown or a 2 story in a subdivision? Do you want an older house or a newer one? How far from work would you like to be? How close is the nearest school or grocery store? Keep in mind that there can be hundreds of homes for sale in your price range so try to determine what you definitely do or don't want before you start looking.
Viewing houses will let you know what your price range has to offer. The way a house looks on a computer screen will undoubtedly be different than how it feels when you are inside to see it for yourself.
Do a drive by before you set up a viewing to check out the neighborhood and curb appeal. This can save you from wasting time on houses that can be ruled out. Once you are educated on your local market, you will be able to spot a deal when it comes along.
3. Making An Offer
You've found the home you want, now you need to make the seller want to sell it to you. How long has it been up for sale? Are there other offers being presented from other buyers? These are some of the factors that will influence what amount you should offer. Remember, you want to make your offer as appealing to the seller as possible. If they get offended at the price you put forth, you can severely damage your chances at getting the home for a fair price.
And there's more than just the price to consider. Are you asking for any furnishings or appliances? Is there a renovation or repair that needs to be completed? You may want to include certain conditions that must be met before the deal will close. Surveys, Property Condition Disclosure Statements and Condo Bylaws are just a few other things that might need to be addressed before the sale is final.
Every offer will usually need a deposit that is due upon acceptance of the offer. It's best to have this ready when you write the offer. If the deal falls apart due to any conditions that are not met, the deposit is returned to you.
A "Home Inspection" clause should be included in most offers with the possible exception of new home construction. Home inspections uncover any hidden defects and problems that exist in the home and have the potential to de-rail a real estate transaction if not dealt with properly. If you're buying an older home you can expect a lengthy home inspection report. You should determine which issues are major and which are minor. The seller has the right to repair any issues raised. They may choose to offer a monetary compensation or reduction to account for some or all of the defects. They may decide not to offer anything. In that case you have the right to walk away from the agreement and your deposit should be returned to you. Keep in mind that the buyer foots the cost of the inspection and it's non-refundable.
4. Choosing A Lawyer
Every real estate transaction requires a lawyer. Legal fees will vary from firm to firm and only account for a portion of your final closing costs. The remainder of this expense covers things like mortgage registration, survey costs and other administrative expenses which are outside of what the lawyer charges. If possible choose a lawyer that has a good amount of experience with real estate. It can really make a difference to whether or not you close on time.
5. Final Walk Through and Closing Day
Word of advice, take the day off work when closing day arrives. You'll want to do your walk through as early as you can and if there are issues that need to be dealt with on closing, you want to have the entire day to sort it out if you hope to close on time.
The purpose of the walk through is to verify that the property is in the condition that was agreed upon in the final agreement. If you asked for any furnishings or repairs to be completed, now is the time to confirm it. It's also the time to make sure there hasn't been any damage incurred to the property. If a water pipe has broken the night before and the basement has been flooded, you likely won't be closing on time!
If the walk through is acceptable, you tell your lawyer that you are ready to close. If there are any last minute delays (and there certainly can be) which push the closing to the next day, you should do another walk through that morning as well to ensure that there was no overnight damage.
Don't have the moving trucks ready and loaded on closing day. If it gets delayed you will almost certainly incur extra costs to store your belongings in the truck.
When the lawyers have closed the sale, you will receive the keys to your new home!
Remember,
Every real estate transaction is unique and it's impossible to go through every scenario that could arise. Having a Realtor to represent you is that smartest option. Having an agent looking out for you throughout the process outlined above can save you significant money and plenty of stress in the end. In most situations a buyer doesn't pay the Realtor so why not "hire" your own representation for free? Keep in mind, the agent whose name is on the sign represents the seller of the home and will be negotiating and looking out for the best interests of the seller. The selling agent has a commission built in to pay the agent that brings the buyer. Both you and your agent should sign a buyers contract to ensure that you have proper representation when negotiating the sale of a property.


Article Source: http://EzineArticles.com/7357716

Friday, August 23, 2013

It's Hot & Markets Hot!

Now is the perfect time to buy a home. 

Owning verses Renting

Buying is cheaper than renting.
Interest rate are down.
Income tax benefits.
Builds stability.

And much more......when thinking of Real Estate think of Sheila Anderson

I can service all your Real Estate needs.


Thursday, August 15, 2013

Window Wonder

Window Wonder

When sizing up a home, either to purchase or to sell it - windows are one feature that can make a dynamic difference. Size and placement of windows affects the character and curb appeal of the home from the outside, and light, views, energy efficiency, air flow, noise and egress from the inside. Done right, windows can make your home everything you would want it to be. Windows that are inadequate can be a headache and an expensive fix.
When examining windows, look at the frames and how they are built into the wall. Understand the materials used and how the window functions. Windows that are designed to open should open and close easily and completely, and have the ability to be secured with a lock. Signs of moisture around the window should be addressed, to ensure that there are no leaks.
Examine the type of material in the window frame. All-vinyl windows generally cannot be painted, and other, older wood framed windows might have so much paint on them that they are difficult to open. While you are looking at the window frames, notice how the windows open, and whether the glass is single, double, or even triple-paned. Depending on your climate, double or triple-glazed windows can make a huge difference on your heating and cooling bill. Gas-filled windows use argon, krypton or other inert gases to fill the areas between the panes, further enhancing the insulating factor. Excellent windows also help to deaden noise from the outside, which can be helpful in urban environments.
Most building codes require each bedroom to have a window, primarily as a means of emergency exit in case of a fire. In the bedrooms, it is important that the windows can open to permit someone to climb out, while also being child-safe to ensure that small children don't fall out. Bathrooms with windows enable better air-flow and ventilation; however they are often glazed with translucent glass for privacy.
Skylights, essentially windows in your ceiling, can be a huge source of light, but might also be sources of leaks. Ensure that the skylights are properly installed, with flashing around them, and that the glass is of high quality. Cracked skylights should be replaced. If a skylight opens to permit airflow, ensure that it opens and closes well, and consider how the UV light and heat of the sun might affect the room at different times of the day. Low-E coating, an ultra-thin, metallic coating that is applied to windows at the factory, can help reflect heat into the home in the winter and keep out heat and UV rays in the summer. Special shades for skylights could also be installed.
While looking at the windows, don't forget to examine the state of any screens. Windows that open in climates that are prone to bugs should have tightly fitting screens that are not full of holes. Doors that open to decks might have screens, and some may be fitted with glass to convert to "storm doors" in the cold and rainy seasons. If ground floor windows need to be secured with bars or other security measures, understand how they function and the condition of this feature. Similarly, if the home is in an area prone to hurricanes, consider storm shutters, or the potential benefit of installing safety measures of this nature.
Windows may be replaced individually, or throughout the home. While doing the whole home might provide better value, it is a big, expensive process and can be very disruptive. It is worth taking the time to do as much research as you can. Get estimates from reputable dealers and installers, and plan to accomplish the work during dry seasons when possible. Ensure that your installer is bonded and insured, and that they will be following the installation instructions for the windows that you buy. The finest windows, poorly installed, will still provide problems, so pay attention to details.
Additionally, windows should match the style of the home. Older homes with fine detailing throughout should have windows that make sense with the other materials and stylistic features in the home. Research window styles and look at comparable homes in your area to see what other homeowners have done. Outfitting a home with the wrong windows can be as big a mistake as hiring a poor installer.
When considering windows, view the home at a variety of times of day and take notes. Understanding window coverings, shades, blinds and drapery or curtains will aid you in deciding if those big windows in the living room require special treatment. How will the sun fill the room, and will sunrise or sunset affect your rooms in ways that will work for your lifestyle.
Windows connect the inside of the home with the outside world, and so these assets help dwellers and visitors to truly connect to the home, the environment, the neighborhood and in some cases the city or area itself. When the outside environment is less desirable, the ability to control that view through shutters, shades, or other means will be essential. In urban environments privacy might be an issue. Places with views should have windows that make the most of those unique features, framing them like art.
Viewing the home from both the inside and out, at various times of the day, and noticing the windows close-up and from afar, their views to the inside and outside, will enable you do understand the home in a new way - shedding light on the home itself.

Monday, August 12, 2013

How to Get Everything Done By Doing Less

BUSINESS EFFICIENCY CENTER

How to Get Everything Done By Doing Less

How to Get Everything Done By Doing Less
Image credit: Shutterstock
Most entrepreneurs subscribe to the philosophy: "If you want something done right, you have to do it yourself." This mantra, accepted by many small-business owners as fact, is only half true. If you want something done right once and you have no other time commitments, then the fastest way, in fact, is to do it yourself. However, if you want something done right repeatedly, day-in and day-out, all day long, and you don't have the time to do 10 full-time jobs all at once, you can't do it yourself.
To get everything your company needs done, you must transfer procedural knowledge, decision-making guidelines and a schedule from inside your head to your employees.
Here is how you do it:
1. Document the process. Every kind of work in a business follows a process. There's a process for the best way to answer the phone. There's a process for shipping products.
In most small businesses, the knowledge about how to do everything is stuck inside the entrepreneur's head. In situations where employees lack knowledge, the employees will either guess what is supposed to be done or constantly pepper you with questions that take longer to answer than just taking action yourself.
To solve this dilemma, document the step-by-step procedures for how to complete a commonly performed task in your business. There are three ways to do this:
  1. Write a procedural manual describing how to perform a task.
  2. Create a checklist describing the steps -- assuming your employees already have the skills to do each step but often forget or skip steps.
  3. Make a video using your smartphone as you perform the task, explaining aloud what you are doing and why you are doing it.
The next time you assign an employee a particular task, just give her the manual, the checklist or video tutorial.
2. Document decision-making guidelines. In most small businesses, employees will ask you, "What do you want to do?" As an entrepreneur, you make decisions big and small all day long. To grow a business without driving yourself crazy, you can't delegate only the tasks to others. You have to delegate decisions to others as well. The key to getting others to make good decisions is to provide them with the implicit decision-making guidelines you personally use.
When an employee asks you, "What do you want to do about this situation?" without even realizing it, you run that decision through a set of decision-making criteria. If you want to extricate yourself from these decisions, write down the decision-making criteria you usually implicitly use and give the list to others.
For example, in my company, my staff uses three criteria to make any customer service-related decision that isn't already documented in our procedures:
  1. Does the decision protect our reputation?
  2. Does the decision favor the customer?
  3. Does the decision cost less than $500 to implement?

If the answer is yes across the board, staff members can make a customer service decision for themselves without having to ask me first. If the decision will cost more than $500 but less than $1,000, they can still make the decision without me, but they are expected to notify me after the fact. If the cost is more than $1,000, they need to ask me first.
So far, they have made the same decision I would have made 98 percent of the time. Best of all, there have been virtually no meetings, phone calls or emails to discuss these decisions.
3. Create a schedule. To ensure the right things get done in the right way at the right time, you need to follow this final step: creating a schedule. Create a list of daily, weekly, monthly and quarterly tasks that need to be done for each role in your company. For more complex tasks, reference where staff can find the procedure manual, checklist or video tutorial that explains how to do the task.
Follow these three steps and tasks will be completed, decisions will get made and things will be done on-time with only minimal involvement from you.
 

Friday, August 9, 2013

5 Reasons Not to Rush Into Applying for a Mortgage

5 Reasons Not to Rush Into Applying for a Mortgage


mortgage application form stamped as rejectedBy Scott Sheldon

You're doing everything right, paying your bills on time, earning a good living, and you're applying for a mortgage -- with second thoughts. Maybe you're trying to buy a new home, and something's just not right, perhaps the payment is too high. Whatever the case, paying attention to the signs means the difference between making a potential mistake worth thousands of dollars or choosing the path that makes better financial sense.

Upon applying for a mortgage loan, a lender conducts a thorough analysis of your credit history, credit score, income, employment status, job history, as well as your ability to make payments on your debt. You can rest assured, if the numbers don't make sense, and home affordability is problematic for you, it will absolutely be apparent to the lender as well. Here are the five times you should consider waiting to apply for a mortgage.

1. Your Debt Is Too High. If more than 10 percent of your monthly income goes to liability payments (car loans, credit cards, other debts), not only will these liabilities hurt your ability to qualify, they limit how much house you qualify for. Remember, liabilities (debt) erode borrowing power to a ratio of 2:1. In other words, a minimum payment on a credit card at $100 per month needs $200 per month in income to offset that liability payment. You should also consider how much more manageable that mortgage payment would be without those liability payments. It may make more sense to pay off those limiting debts for a future benefit.

2. Your Income Is Too Low. Perhaps your debt payments are too high, and your income needs to be higher to compensate for that -- or you need to simply pay off your debt -- in order to qualify. Maybe your income is just not high enough to support a house payment for the price range you desire. This differs in many markets, but generally speaking, you need to have enough income to support a house payment of at least $1,500 per month when buying a home. How much income are we talking about? At a minimum, just shy of $40,000 per year or 55 percent of a $1,500 mortgage payment.

3. You Don't Have a Down Payment and Closing Costs. You'll need at least 3.5 percent of the purchase price for a down payment. This can be your money or it can be gifted money. On a $300,000 house, for example, that's $10,500 down. Gone are the days of attaining seller credits for closing costs. Typical closing costs are approximately 3 percent of the purchase price, so that same house for $300,000 translates to an additional $9,000 in closing costs, for a grand total of $19,500 to make the purchase.

4. Your Employment Is Not Stable. Possible change of careers? How about a job gap? These situations not only can hurt your potential ability to qualify for the loan, but it raises the question of whether or not you can support a house payment. This includes changing job status, for example going from being a W2-wager to self-employed and vice-versa, as lenders will look at the income you can show on paper. Whatever the situation, if you're in a transitional state with your employer, and your income is potentially in question, buying a house can be a recipe for disaster.

5. Your Credit Is Less Than Stellar. Do you have derogatory items on your credit, like a bankruptcy or short sale, or even a foreclosure? It's an automatic 2- to 3-year wait to re-enter the market. This is a prime opportunity to save for a down payment and closing costs, and to clean up your credit history to prepare to purchase a home later on. You can pull your credit report for free once annually from each of the three major credit reporting agencies at AnnualCreditReport.comor you can monitor your credit on a monthly basis using the free Credit Report Card. Remember, while you might still qualify for the mortgage now, that does not necessarily mean you should accept the obligation. The long-term prospectus of what that obligation means over time is paramount. Consider the effects the new mortgage payment will have on long-term savings ability, household cash flow and lifestyle. The last thing anyone wants is to be tied to a mortgage payment that they can't adequately support.

Weekly Mortgage Market Update

Consistent Fed Message
 
Following the roller coaster ride last week, this was one of the quietest weeks for mortgage rates in a very long time. While last week contained a Fed meeting, Employment report, and GDP data, there was very little significant economic news this week, and mortgage rates barely changed.  
 

In addition to a lack of major economic data, another reason for the limited volatility this week was that the message conveyed from the Fed was very consistent. The largest influence on mortgage rates in recent months has been shifting expectations for future Fed policy. According to the Fed officials that spoke this week, the Fed expects to begin to taper its bond buying program later this year. The exact timing will depend on future economic data. Investors currently expect that the tapering will begin in September or October. This means that the reaction to major economic data likely will continue to be exaggerated, as we saw on several occasions last week. 
 
This week President Obama laid out his plan for restructuring Fannie Mae and Freddie Mac. It is very similar to what is being proposed in the Senate, so there were no big surprises. The primary component of the plan is to shift credit risk on mortgages from the government to the private sector. There was no timetable provided, but any changes are expected to take years. The announcement created a lot of headlines, but did not have an immediate impact on mortgage rates and is not likely to affect rates anytime soon. 
 
 

The Trade Deficit declined to the lowest level since October 2009
ISM Services rose to the highest level since February 
Job openings in June reached the highest level in five years 
Auction demand for 10-yr and 30-yr Treasuries was below average
 
 
The most significant economic data next week will be the Retail Sales data and the monthly inflation reports. Retail Sales account for about 70% of economic activity and will be released on Tuesday. The Producer Price Index (PPI) focuses on the increase in prices of "intermediate" goods used by companies to produce finished products and will come out on Wednesday. The Consumer Price Index (CPI), the most closely watched monthly inflation report, will come out on Thursday. CPI looks at the price change for those finished goods which are sold to consumers. In addition, Industrial Production will come out on Thursday, and Housing Starts will be released on Friday. Empire State, Philly Fed, Consumer Sentiment, Productivity and Import Prices will round out the schedule.
 
 

Friday, August 2, 2013

Demand Continues to Surge for Texas Real Estate in Second Quarter of 2013

AUSTIN, Texas--(BUSINESS WIRE)--
In the second quarter of 2013, demand for Texas homes surged again and the median price for homes in the state hit another all-time high, as reported in the Texas Quarterly Housing Report released today by the Texas Association of Realtors.
“The first half of the summer selling season has been very busy for Texas real estate,” said Shad Bogany, chairman of the Texas Association of Realtors. “Demand for homes steadily increased throughout the state, which has prompted competition for properties and is boosting prices.”
On a statewide basis, 79,760 single-family homes were sold in Texas in the second quarter of 2013. That is 17.78 percent more than the same quarter of last year and the most homes sold in a single quarter since the Texas Quarterly Housing Report began in 2009. In addition, the surge in demand was widespread around the state, with 43 of the 47 markets included in the report showing an increase in sales compared to last year.
Prices for Texas homes were strong in the second quarter of 2013 as well, continuing the steady increase seen in recent years and hitting an all-time high for the quarter. Specifically, the median price in 2013-Q2 was $177,300, up 9.98 percent from the prior year, and the average price increased 10.44 percent from the prior year to $235,075 this quarter. Those are the highest figures for median and average price ever seen in Texas real estate.
Jim Gaines, PhD., economist with the Real Estate Center at Texas A&M University, commented, “Nationally, home values are increasing at around 10 percent, which is similar to Texas. However, that national trend is being driven primarily by markets that dropped significantly in value during the downturn, so it’s really an ‘echo-boom.’ We didn’t have those big price drops in Texas, so to see 10-percent price increases on top of properties that held more value in recent years means we’re seeing even more significant growth in Texas.”
In the wake of these increases in demand and price, the inventory of Texas homes continued to shrink. For 2013-Q2, the Texas market featured 4.1 months of inventory, which is 30.5 percent less than the same quarter of last year, when inventory was 5.9 months. The Real Estate Center cites 6.5 months as a market in which the supply of homes is balanced with demand, so that figure indicates strong market demand for homes.
Gaines explained, “With inventory shrinking so rapidly for several quarters now, you’d expect to see more dramatic increases in price. However, I think we may be seeing a situation where Texas has ‘just-in-time’ housing inventory. Competition for properties is so fierce that homes are selling within days, or even hours, so they’re never recorded as ‘inventory,’ but rather are immediately recorded as a sale.”
Chairman Bogany continued, “In a market as competitive as Texas right now, it’s crucial for buyers and sellers to have current, accurate information. It’s no longer uncommon for buyers to offer bids above listing prices and for sellers to receive multiple offers on a property. To make sound, timely decisions, you need the best, most accurate data available, which Texas Realtors can provide. That helps sellers earn top-dollar for their properties and helps buyers to capture the home they want.”
The Texas Quarterly Housing Report is issued four times per year by the Texas Association of Realtors with multiple listing service data compiled and analyzed by the Real Estate Center at Texas A&M University. To view the report for 2013-Q2 in its entirety, visit www.TexasRealEstate.com.
About the Texas Quarterly Housing Report
Data for the Texas Quarterly Housing Report is analyzed by the Real Estate Center at Texas A&M University using statistics compiled from 47 multiple listing services in markets throughout Texas. The report includes data for single-family home sales over the course of one quarter and is scheduled for release by the Texas Association of Realtors on the following dates each year (or the next business day): Feb. 1, May 1, Aug. 1 and Nov. 1.
About the Texas Association of REALTORS®
With approximately 80,000 members, the Texas Association of REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. We advocate on behalf of Texas REALTORS® and private-property owners to keep homeownership affordable, protect private-property rights, and promote public policies that benefit homeowners. Visit TexasRealEstate.com to learn more.

More Real Estate Marketing Trends for 2013

More Real Estate Marketing Trends for 2013

by  on December 11, 2012Shannon O'Brien
It’s highly unlikely that you got into real estate to become a marketing genius. That said, for you to succeed in the business requires marketing both yourself and your clients’ interests. The end of the year is a good time to reflect on your marketing efforts and decide to focus on the tactics that work for you and replace any that don’t. Last week, we covered a few of what we consider to be hot marketing trends for 2013, and this week we’re wrapping up the list.

Niche Marketing

real estate marketing trendsMany agents are finding it increasingly more difficult to compete with the mass of agents who try to be everything to everyone. Choosing a niche and laser-focusing all of your marketing efforts to that niche group can be a lucrative marketing tactic.
Steve Israel, owner/broker of Buyer’s Edge in Bethesda, Md., takes the niche market a couple of steps further: Not only does Buyer’s Edge deal exclusively with buyers, they specialize in the condo market. Wait – Israel’s niche is even more concentrated – buyers of condos in downtown Washington, D.C.
Israel didn’t cut his traditional real estate practice loose in favor of the downtown condo niche; he made it an additional part of it. “We found a large part of our business is first-time homebuyers. We also know that the condo market is a very vibrant part of the local market and that it lends itself well to being a niche,” Israel said. “We built a website full of so much detailed information about the different buildings that it required building an extensive database as well. It was time consuming and expensive, but, since we began a concentrated marketing effort for it last year, we’ve had good response,” Israel concludes.
Niche marketing works well if you’re in a large market packed with generalists. It takes you from being a teeny fish in a huge pond to being somewhat larger in a significantly smaller pond.
Specializing in a real estate niche also helps you focus your agent branding efforts. Life in the real estate world is much easier when you know who your prospective client is, where to find him or her, and how to appeal to that client.
If 2013 is going to be the Year of the Niche for you, here are two tips to get you started:
  • If the thought of cutting loose all the other parts of your business to focus on one part of the market is frightening, do it gradually. While Israel has no plans to focus the entire business on downtown condos, his method may work for you. Start slowly and, as you build up the expertise in your chosen market, you’ll feel more comfortable letting everything else fall away.
  • Choose a niche that you are familiar with or interested in. Former military types may want to specialize in veterans. Equestrians might be drawn to ranches or horse property. If nobody is specializing in high-rise condos in your city, there you go. A niche market can be property-type based (such as condos or mobile homes), types of clients (the aforementioned veterans or seniors, perhaps), or location (beachfront homes, golf course homes or homes in a specific subdivision).

Location-Based Real Estate Marketing

Last week we discussed the mobile marketing trend with an eye toward tweaking your website to be mobile compatible. There’s so much more to mobile marketing your real estate business, however, and location-based marketing will be a hot marketing topic in 2013.
Mobile is how 55 percent of adult cell phone owners access the Internet in 2012, and that percentage is expected to explode in 2013, according to Pew Internet. In the 25 to 34 age group, a whopping 80 percent of cell owners use their phones to go online, while 68 percent of cell phone owners aged 35 to 44 have gone mobile.
Now that your website supports mobile access, it’s time to get more creative in how you market your business to mobile users to capture this incredible opportunity. This is where location-based marketing comes in.
Corcoran Group Real Estate in New York is one of the pioneers in real estate location-based marketing. They call it “untethering their agents.” It all started with the Corcoran GroupiPhone app that offers interactive floorplans for all properties, the ability to share property listings either via text message or email and a function that notifies the user of open houses that meet their criteria, as they’re scheduled.
They’ve also included a unique “Get Out Nearby” function that lists fun and interesting things to do near their listings, and the ability to directly connect with Foursquare.
How is it working for them? “The company has approximately 60,000 iPhone users that interact with the app seven to eight times longer than on their desktop site,” according to Lauren Johnson with Mobile Marketer.
There are a number of ways to connect with mobile-savvy buyers and sellers and a number of companies smart enough to create products to help the real estate professional do so. Linkbuildr’s Ryan Clark is raving about what Foursquare can do for the real estate professional. He suggests that you integrate your open house check-ins through an app on your website. “Imagine updating your clients in real time via Foursquare that your open house is well … open for business. This also gets shot off directly to your Facebook page as well as Twitter.”
Face it, a sign rider is a lot like a tweet – there’s only so many characters that will fit on it. In lieu of the flyer box (that the neighborhood kids typically invade) consider putting Quick Response (QR) on your signage. This gives the potential homebuyer instant access to all of the listing’s information. The bonus for the agent is that it’s easy to track who is scanning your QR codes. You’ll find a lot of the old-time sign companies, like Oakley Signs, offering the service, as well as some new players. You can also slap the codes on other marketing materials, such as flyers and postcards.

E-Books

An offer of a free e-book on an agent’s website certainly isn’t a new marketing tactic, but look for it to gain importance as the need to establish yourself as the expert becomes ever more vital.
A prominent Minnesota agent commissioned a freelance writer who specializes in real estate to ghostwrite and compile his e-book, which he swears by.
“We worked closely on the collaboration,” he said. “She nailed it. The book sounds like I wrote it – even my wife was amazed at how she captured my voice,” he continues.
By listing himself as the author, “The book enforces my brand as a short sale expert, while at the same time offering valuable information to those thinking of going through the short sale process. It isn’t “salesy,” at all. It’s straightforward, good, solid information. I get a lot of requests for it.”
Al Ferraguti, owner/broker of Southhampton, Pa.’s Tri-County Realty uses his e-books not to promote himself as the expert but to educate the firm’s buying clients. He purchased two (one for buyers and one for sellers) ready-made e-books several years ago.
There’s no author name on them, which is fine with Ferraguti. “We spend a lot of time educating buyers with seminars and other events, so the e-book is just another way to offer information and to teach – especially first-time buyers. The books are packed with good information.”
Although he can’t say for sure that any deals are directly attributable to his website offer of a free e-book, he does know that the demand for them is good. “We get email addresses, and any time you can do that it’s a good thing. We follow up with the people monthly.” Like everything else in this business, Ferraguti feels that if you decide to offer a free e-book, plan on spending some time marketing it as well.
E-books come in many forms, the most popular of which is as a PDF. A PDF is easy to read and one can usually print the file. You can also publish your e-book to integrate with your mobile marketing campaign (you have one of those, right?). Although iBooks will read PDF files, most agents convert them to the iBook format. Several companies offer tools to assist you with this, such as Calibre, which is every agent’s favorite price: free!
E-Book Content
If you blog, and you’ve been doing it for some time, you may have enough pre-written content to fill a book. Separate your posts into categories, compile a table of contents and you’ve got yourself an e-book.
Another option is to hire a ghostwriter. If you plan on using the book to help enforce your brand, this might be your best bet. Even here you have several options:
  • Hire a cheap writer and then an editor to fix his or her mistakes.
  • Hire a professional real estate ghostwriter – more expensive, but you won’t need an editor, nor will you have to walk the writer through sometimes complicated real estate information.
  • Write it yourself and hire an editor to clean it up.
E-Book Topics
The book topics you can offer come right from a seller’s or buyer’s list of frequently asked questions:
  • Lease options.
  • Short sales.
  • Foreclosures.
  • Buying.
  • Selling.
  • Mortgage process.
  • Staging and curb appeal.
  • First-time homebuyer tips for success.
  • “The Secrets” to anything, from getting the most money to negotiating the best deal.
Next year’s successful real estate agent will be the one who throws off ineffective yet comfortable marketing bonds and begins to think in new ways. What about you? What are your marketing plans for 2013 – what will you be getting rid of and what new methods will you adopt?

Ten Hot Topics in the Real Estate Market

Ten Hot Topics in the Real Estate Market

Finding Opportunity in the Downturn




PHOTOGRAPH ISTOCKPHOTOGRAPHY ©AIMIN TANG
The truth is, not much has changed in real estate since last year. Few people are buying homes and values dipped slightly. On the commercial side, about the same percentage of office space has remained stubbornly empty.
In the meantime, the residential rental market continues to expand, as developers are capitalizing on the sales slowdown and building ever larger rental properties.
What has changed is our attitude. A few years ago, we hunkered down and waited for signs of improvement. During that wait, we’ve gained perspective and even begun to recognize opportunity in the downturn. There are lessons to be learned—things we can do to maximize our position in the market, experts told our writers. The rental boom is an indicator of planning in the face of difficulty.
So read up on what the experts—brokers, attorneys, developers, designers and planners—think about the state of the real estate market in Stamford, and the topics recently driving the conversation. The news amid the slowdown may be relatively flat, but small changes are happening around us.
1. Dark Clouds Should Part On Foreclosures
A foreclosure probably isn’t any homeowner’s idea of a good time. It can lead to the loss of a house if the owner can’t figure out a way to get current on the delinquent home loan.
Even if foreclosure is staved off with, say, a short sale—when a home is sold for less than what’s owed on it—a credit rating can be destroyed, docking it as much as 150 points, lawyers say, which could make it hard to qualify for future home loans.
But silver linings may be emerging in 2012. For starters, the once epidemic foreclosure crisis seems to be easing locally. Stamford’s Housing Development Fund, an affordable-housing group, says it handled twelve foreclosure cases in 2011, down from thirty-seven in 2010 and the same number in 2009, according to Joan Carty, its chief executive.
In related positive news, those who saw their credit whacked are still finding rental housing, says attorney Burt M. Hoffman, who’s handled 600 short sales since 2009. Besides, credit scores can be repaired within two years, he adds, citing a client who paid $800,000 for a Stamford home in 2003 with a risky “ARM” loan, and subsequently lost it in 2006. The home went in a short sale for $625,000. But a few years later, with his credit rating back up to 690, the client went shopping for a home again and wound up with a new house— his former one—only this time for $460,000. “There is hope,” Hoffman says. — CJH
2. Chelsea and NBC Rising
The new development that may arguably make the biggest splash in 2012 is Chelsea Piers Connecticut, scheduled to open in early July. There won’t just be pools in the 418,000-square-foot, three-level space, which is a sportier version of the namesake New York City property. Inside the vast space, which used to be a Clairol factory, there will also be twelve squash courts, seven tennis courts and a 60,000-square-foot turf field that can be carved into four smaller fields, plus an Adventure Center with a Jump Zone, and a mezzanine level; from there, parents can watch their kids play hockey on either of the two ice rinks below.
Though the renovation cost $45 million, Chelsea Piers is leasing the space for fifty years from Spinnaker Real Estate Partners, Steven Wise Associates and the Connecticut Film Center, which paid $17.5 million for the thirty-acre site in 2010.
Day passes could start at $10, though don’t expect to find as many leisure-time pursuits as the Manhattan site offers. “It will be geared toward competitive athletics,” says David Tewksbury, president of Chelsea Piers Connecticut.
Meanwhile, in an apparent home run of a recent deal, NBC Sports will lease an adjacent 300,000 square feet at the site. With the move, which will be completed by 2013, NBC Sports will say goodbye to Rockefeller Center and consolidate most of its broadcast operations and management in Stamford.
Why the draw? The former factory offers unusually tall ceilings and reliable power sources, which are ideal for studios, said Chris McCloskey, an NBC spokesman.
But to make sure the deal happens, the state, which values the deal as being worth $100 million to Stamford, had to kick in a $20 million loan. If NBC Sports lives to its promise to bring 450 jobs to the city, that loan will be forgiven. Demolitions are now underway, and the first NBC Sports execs are supposed to arrive next winter.
“We landed the big fish,” said Kevin Segalla, founder of the Connecticut Film Center, which promotes for more TV production in the state. And with WWE, YES and A&E already having a presence, “it’s pretty clear that we’re able to develop a real industry in Stamford.”  — CJH
3. A Lift Debated
Such snazzy new facilities for Chelsea Piers and NBC Sports at the former Clairol site are a surefire way of reviving an empty old industrial lot, generate buzz and boost Stamford’s profile. But will they give a bounce to home values? Experts say “maybe.” Relocated NBC employees from Comcast Sports Management Services in Philadelphia will likely have to buy homes nearby, which would boost demand. But other employees who now work in Manhattan and live in the area would not hunt for homes at all.
Still, there could be more roundabout benefits, courtesy of marketing brochures that can tout Chelsea Piers. “You can add them to the list of things to do here, which will enhance the value of our location,” says Stamford Mayor Michael Pavia, also a residential developer who has used similar strategies for his own homes.
But a fitness center, even one with all kinds of bells and whistles, is not likely to make or break a home purchase, says Michael Muffoletto, a broker with the Stamford-based Brocor Group. “You are not going to put your house on the market to be close to a gym,” he said, adding, “but it will be something nice for Stamford.” — CJH
4. Quiet Cubicles
Dark windows on the skyline confirm what we have known for years: Stamford’s offices remain stubbornly empty, even as other sectors of the market have improved.
Indeed, in the third quarter, the vacancy rate in the top downtown buildings was 26 percent, according to real estate firm Colliers International, which means there’s barely been any change since a year ago, when it was 27 percent.
Many analysts expect more of the same this year. “I think 2012 will be completely flat,” says Tim Rorick, a Stamford-based Colliers broker who blames the stagnation on the struggles of Wall Street, which has close ties to Stamford. “Corporate America is running lean and mean. They’re getting a higher level of productivity out of their employees, so extra office space isn’t needed.”
Some relief could come soon. This past December, Building and Land Technology, the developer transforming the South End, purchased 695 East Main Street, a 614,000-square-foot office tower owned by defunct Lehman Brothers that has been ensnarled in bankruptcy court proceedings in recent years. As of this writing, no price has been announced for the property, which has been largely vacant since General Reinsurance downsized to a Long Ridge Road location in 2009.
News of the sale should raise hope, says Mayor Michael Pavia. Because the clock-tower-topped building, now the BLT Financial Centre, is so large, filling it with tenants could drastically reduce the vacancy rate, to 14 percent, he estimates. The rate “will be chipped away,” he predicts.  — CJH
5. Think Beyond the Kitchen
Neatness counts. When Stamford realtor Gail Stone of William Pitt Sotheby’s International Realty counsels clients, she encourages presenting homes in a “slightly staged” fashion. “I’m not one of those realtors who thinks you have to dilute your home of all your personal possessions and photographs, but there are certain things that don’t do it for a lot of people when they are house-shopping.”
One of them is “dynamic colors,” she says. “They may look great and suit your style, but they can completely turn off a buyer if they hate them. Having rooms freshly painted in neutrals can help prospective buyers imagine their own possessions moving in and also give people the sense the place is clean.”
Beyond fresh paint, “kitchens are No. 1 on the hit parade. A home with a dated kitchen and two magnificent bathrooms is not going to sell as quickly as a home with two beat-up baths and a fabulous kitchen.”
Burke A. Cheney, a designer for Stamford-based Deane Inc., often consults with clients who plan kitchen upgrades for the purpose of home marketing. He recently planned one such renovation for a family who had tried unsuccessfully to sell their home for a year. “They sold it one month after their new kitchen was completed,” he says. “They were, of course, thrilled to have found a buyer, but regretted not being able to enjoy their beautiful kitchen longer.”
Getting the best sale price goes beyond presenting showstopper rooms, says realtor June Rosenthal of Juner William Pitt Sotheby’s International Realty. “I don’t think enough can be said about the importance of good, old-fashioned curb appeal,” she says. “What you see and experience when you are standing at the front door waiting for the realtor to let you inside, is very, very important.”  — BC
6. 'Hoods Redux
Whether you are looking for waterfront property, a lush, multiacre home in the woods or a condo downtown, all roads in Stamford lead to neighborhoods distinguished by their intriguing diversity. Sure, there are plenty of cachet addresses in tony Westover and Shippan, but there are plenty of other areas that are great for planting roots.
Hubbard Heights, just north of Stamford Hospital, is one such zone noteworthy for its handsome colonials and proximity to Scalzi Park. “It has some stunning, well-maintained homes and really appeals to someone who appreciates a more urban feel and values being close to everything,” says realtor Gail Stone, adding it often appeals to relocating New York families.
Shippan, Stamford’s waterfront jewel, is an elegant peninsula of updated vintage homes and well-integrated new construction; many residences boast views of Long Island Sound. Its allure is a given, but realtor June Rosenthal is big on the charms of nearby Cove, which also boasts some waterfront access. “It’s charming and often overlooked as a great place to live,” she says.
Rosenthal is also a fan of Springdale and Glenbrook. “These are true neighborhoods that have a lot of darling starter homes, but also great, larger homes that many people stay in forever.” Stone says both communities boast a “small-town feel” with their own shopping districts, train stations and plentiful condominium options, “making them extremely convenient for living and commuting.”
While North Stamford is synonymous with estate properties, its inventory of smaller homes is also worth a look, suggests Rosenthal. “A lot of people don’t think of those neighborhoods just north of the Merritt, especially on Long Ridge Road. You can get quarter-acre lots there. I like to think of it as a best-of-both-worlds situation. You have a bit of the country feel, but you’re still close to everything.”  — BC
7. Rentals Reign Supreme
Are there any limits to Stamford’s rental market? For the last year or so, developers have built hundreds of upscale apartments around the city, and hundreds more are planned in 2012.
If those builders are to be believed, the fortunes of Stamford’s real estate industry hinge on droves of twenty-something singles with deep pockets and short-term residential plans, presumably the kind of people who often live in these types of homes.But the success of a rental market may be coming at the expense of a sales market, and Stamford today is no exception.
Average single-family home prices actually dropped 6 percent in 2011, to $658,964 from $701,994, while condos fared no better, falling 9 percent over the same period, according to data from Greater Fairfield County Consolidated Multiple Listing Service. “The confidence just isn’t there yet for buyers,” says Randy Salvatore, president of RMS Companies, a developer that’s riding the rental wave.
Last year, his BLVD, a new ninety-four-unit rental at 1231 Washington Boulevard where one-bedrooms start at $2,100, leased in six weeks; Salvatore has since sold a 90 percent stake in it to the Wolff Company of Arizona.
Today he’s building a 124-unit rental at 1340 Washington Boulevard, where the City Place condo was planned before succumbing to foreclosure in 2008. (It’s also where Canaan Lofts was supposed to go up last year.) Not yet named, the one- and two-bedroom building is to open in June.
On a much different scale is his planned conversion of the 1200 Bedford Street office building, into a sixteen-unit rental; there’s also a fifty-eight-unit ground-up project at 163 Franklin Street, on a parking lot, though it requires zoning approval.
There are others. The Stamford Advocate building was razed in December to make way for a 350-unit complex from Greenfield Partners. And a new fourteen-unit project at 25 Bank Street is under development by Seaboard Properties. Its one-bedrooms will go for “market rents,” says Seaboard vice president Greg Stanton; brokers put those as upwards of $2,000 a month.
Though the  four-story Seaboard building, to be completed by summer, will be located just blocks from RMS’s new project on Washington Boulevard and the new Advocate apartments, those developments, with their hundreds of units, are huge, and therefore incomparable with Seaboard’s. “What we are building is small-scale, a quality product that does not exist,” Stanton says.
To be added to the portfolio will be Summer House, recently unveiled by Thomas L. Rich, president of F. D. Rich, whose Trump Parc condo has struggled. Though it still requires zoning approval, the twenty-four-story rental high-rise at 220 Summer Street will have 226 studios and one-bedrooms, and will be finished in 2014, which would put Rich’s project out of the line of fire of rising competition in 2012 and 2013, he says.
Beyond the downtown area, there are thirty-five single-family homes for rent—former sales properties that couldn’t find buyers—which is five times what there was during the boom, brokers say.
But clearly most activity has been concentrated in the South End, with the neighborhood-reordering Harbor Point project, which has added about 900 rentals since 2010, out of a planned 4,000. The newest building, with 226, at Henry and Pacific streets, is expected to rise this year. Though the developer, Building and Land Technology has met with recent controversy, the new apartments will go up amid a burgeoning mix of new businesses, including the restaurant Harlan Social.
While rentals may be a hedge, their risk might also be minimal. Since they have such fancy finishes, developers could ostensibly transform them into condos when the market improves, says realtor Gail Stone, explaining that a lot of inventory has to be absorbed before prices improve. “It will take a few years,” she says.
But in a twist, depressed property values likely won’t result in lower tax bills, vis-à-vis this year’s revaluation; the city urgently needs the revenue and will probably adjust the mill rate to make sure its coffers stay full, guesses realtor June Rosenthal. “This town is not in the best condition, just like everywhere else,” she jokes.  — CJH
8. Set the Stage
If location, location, location is the realtor’s mantra for driving home sales, “lose the clutter” has to be the motto for professional stagers.
“I’m being a little dramatic, but clutter is an epidemic; it really is one of the biggest things that keeps people from seeing the potential of a home,” says Krista Collins, a staging and estate dissolution expert who works extensively in Stamford. “It’s kind of like women with their clothes. They wear a few things, but have closets full of things that just sit there.”
In some of Collins’s jobs, staging can be as simple as encouraging clients to discard items or just tuck things away for showing. “In the kitchen, we all live with stuff on our counters every day. It’s what people do,” says realtor June Rosenthal, who often refers clients to staging pros. “But when people come in to look at your house, you don’t want them to look at a kitchen with stuff all over the place. It’s distracting.”
For bigger projects, Collins focuses on removing anything that looks “shabby.” (Think tattered rugs and upholstery.) She then concentrates on creating appealing focal points. Sometimes she imports new furnishings temporarily, but often she eyes existing décor to create enticing arrangements. “When people walk into a room, you want their eyes to hit something very appealing. It’s the visual stimuli that hit people right away; that make them feel good about a room and a home.”  — BC
9. Living Downtown
When interior designer George Snead and his partner, Tony Hanley, decided to downsize after years of maintaining an antique charmer in Maine, their “dream” was a Manhattan address. But budget considerations and their Glenbrook-based design resource business, The Wakefield Collection, made a Big Apple home prohibitive.
“We couldn’t be happier that New York didn’t work out,” Snead says. Instead the pair bought a condo downtown and soon fell in love with the neighborhood. “The beauty is we can walk to almost everything we need,” says Snead. “Tony almost never gets in his car. I think he puts on fifty miles a week and that includes going to work.” The couple has three movie theaters within walking distance, and although they love to cook—they can pick up groceries at Target and CVS, and produce at La Marqueta—they’ve become fans of several downtown restaurants. (Their tip: Try ZaZa.)
What appeals to the couple most about their address is their neighbors in the building: They include other mature couples, as well as younger singles. “We are supportive of each other without being overly intrusive. It kind of is what small-town living used to be like.”
An unexpected fringe benefit of their move is witnessing downtown’s increasingly vibrant nightlife. “We have a nephew in his twenties who is also living downtown and he’s just as happy as we are. In some of the towns around here, the streets are dead at five o’clock, but here things get hopping at nine p.m.”  — BC
10. Thinking of Downsizing?
George Snead and his partner, Tony Hanley, had to sort through a lifetime’s worth of possessions when they decided to move into a downtown apartment. But they welcomed the opportunity for a fresh design start, and updated their furnishings from a traditional style to something Snead describes as “modern transitional.”
Their decision to sell their home completely furnished paid off. “It helped us sell to buyers who were attracted to the idea of moving right in,” Snead says. “But it also made the decision of what to take and what to leave a lot easier.”
But they did pack some cherished possessions. Their editing choices are the same ones Snead suggests to clients: “Family photographs, art, antiques, small case goods, things you’ve collected traveling, which may have great meaning, are the things you really should focus on incorporating into your new home.”
Often, he says, clients must let go of bulky items, such as sofas, armoires and expansive dining room tables. “Even if you have a sentimental attachment to them, the truth is a lot of times they just won’t fit.”
If your furnishings are of good quality, George also recommends divesting them  through high-end consignment shops. (He’s often placed goods at Severed Ties in New Canaan.) Getting items accepted by better consigners may be more challenging in this economy, however. “So many people are selling their homes that the inventory at the good consignment shops is excellent, but if you can consign, it is the best way to get some of your investment back.”  — BC